Local Business SEO has become a bit of a passion of mine over the last year. I’ve worked with a number of businesses to help them compete online in their local markets. People are turning to search engines more and more when searching for local products and services and having a great web presence can help a business grow and prosper in even the most competitive of industries.

I recently did a guide on how local businesses can choose the best keywords for their website. This guide sparked the idea of taking a new business website through a 30 day SEO case study. Keeping on track with the topic of my keyword research – daycares in halifax – I will be building a business website in this industry and documenting what I do to bring it to the top of the first page on Google.

The site: Daycare Halifax. (Hang in there while I complete it as much as possible over the next couple days.)

I will be documenting and demonstrating what I did for the following (check back to this post for links to each demo):

Keyword Research
Onsite Optimization
Onsite Content Strategy
Link Building
Other Website Promotion
Social Media Integration

Some of the key measurements that I am interested to see at the end of the case study are as follows:

Total Time Worked – I’m confident I can keep this in under 15 hours for the month, and under $100 total.
Beginning Ranking vs Ending Ranking (and fluctuations in between.)
Total Traffic Beginning vs Total Traffic Ending – and all Analytics Data

What’s the point / what’s the goal?

Good question. I want to provide a comprehensive outline on how local business owners can create or recreate their websites with a marketing focus in order to increase their search engine rankings, traffic, conversions, and sales.

My ultimate goal for the case study is a top 4 ranking within 30 days of work and 60 days total. Search engines can take a little while to crawl and record the efforts put into an SEO initiative so it’s always good to give it a bit of time to see what happens. I hope to work less than 30 minutes per day for the first month in order to achieve these results.

No matter what industry you are in and regardless of whether you operate a brick and mortar business or an online business, these tactics will work for you. Bookmark this post and check back for the links to the updates on this case study.